The shift
Office print budgets have been flat for three years while page volumes recover. That gap is being closed with supplies substitution rather than hardware replacement.
Where the growth is
Mid-market accounts running mixed HP and Brother fleets are converting fastest, largely because reman availability for those platforms is deepest.
- Cost per page reductions of 30-50 percent are typical
- Yield parity is now expected, not marketed
- Sustainability reporting is an increasingly common tiebreaker